Our Story
How 777 XP Started and Where We Are Today
The idea behind 777 XP was straightforward: Pakistani sports fans and gaming enthusiasts deserved a platform that actually understood them. Too many international betting sites treated Pakistan as an afterthought — confusing currency conversions, no local payment support, customer service that had never heard of Easypaisa, and odds that were clearly built for European markets rather than the cricket-mad, football-passionate audience here.
777 XP was founded in 2019 by a team with deep roots in the South Asian market. The founding team had spent years working within the online gaming industry across different markets, but kept returning to the same observation: Pakistan was one of the most engaged, passionate gaming and sports audiences anywhere in the world, and it was being consistently underserved. That gap was the founding motivation.
We launched with a focused core: cricket betting, a small selection of football leagues, and direct integration with JazzCash and Easypaisa for deposits and withdrawals in PKR. Within six months of launch, word had spread across gaming communities in Karachi, Lahore, and Islamabad. By the end of the first year, 777 XP had grown far beyond what the founding team had projected, entirely through organic word-of-mouth from players who appreciated the difference a locally-focused platform made.
Today, 777 XP covers more than 50 sports leagues, offers over 500 casino and arcade games including crash games and fishing games, and processes withdrawals in PKR to six different local payment methods. But the core of what we do has not changed — every decision we make is filtered through a single question: does this make the experience better for our Pakistani players?
